At Twilio, software has always been the core of their business, so it’s natural that developers have a lot of influence and play a bigger role in solving problems. We don’t need to be convinced that developers can become great business leaders. Look at Bill Gates, Jeff Bezos, Larry Ellison and Mark Zuckerberg, who started out as coders then became world conquerors. The best developers are multidimensional thinkers. They’re game theorists and puzzle solvers. Adopting the Ask Your Developer mindset lets companies unleash the tremendous untapped creativity and brainpower that’s been bottled up inside their software teams. It enables companies to take advantage of an enormous underutilized asset. The mindset also helps recruit and retain stronger software talent. The best developers are drawn to places where they will have greater decision-making responsibility, wider influence, and expanded authority. Lawson explains how you can integrate your developers into your everyday decision making to make your company thrive.