50 Cent is the portrait of perseverance. Now 43, he has seen the heights of fame as a multi-platinum selling rap artist in the 90s who used the form as a means of self-actualization and devastating setbacks, which impacted his recording sales and royalties. Wading into the risky waters of acting, the musician proved his ability to adapt to change by becoming the executive producer and star of Power, a high-octane, gripping crime drama set against the backdrop of the interpersonal relationships within a drug kingpin’s family. The series quickly became “appointment” television, and in October 2018, Jackson inked a four-year, $150 million pact with the Starz network, which is the most lucrative deal in premium cable history. Now, in the accessible, life lesson-driven book, Hustle Harder, Hustle Smarter, he shakes up the self-help category with a cutting-edge view of embracing change. Whereas The 50th Law tells readers “fear nothing and you shall succeed,” Hustle Harder Hustle Smarter takes this message and combines it with street smarts and hard-learned corporate savvy to lead readers to their own comeback and show them how to adapt to changes in their own lives with advice never before seen in the self-help category.