He knows how to win. As the most trusted mental coach in the sports world, Trevor Moawad has worked with many of the most dominant athletes and savviest coaches. From Nick Saban and Kirby Smart to Russell Wilson, they all look to Moawad for help finding or keeping or regaining their competitive edge, as do countless business leaders and members of special forces. Now, at last, Moawad shares his unique philosophy with the general public, laying out lessons from his greatest career successes as well as personal setbacks. Moawad’s motivational approach is elegant but refreshingly simple: he replaces hardwired negativity, the kind of defeatist mindset that’s nearly everybody’s default, with what he calls “neutral thinking.” His own special innovation, neutral thinking is a nonjudgmental, nonreactive way of coolly assessing problems and analyzing crises, a mode of attack that offers luminous clarity and supreme calm in the critical moments before taking decisive action.