With an army of social media followers and a lavish pink Mohican, Spud Man aka Ben Newman has turned the baked potato into an artform – and he’s only too happy to teach those of us who can’t make the potato pilgrimage to his van the secret of a good spud. We're talking next-level baked potato mastery here. Featuring 40 recipes for delicious baked potato combos and various spin-off dishes, this book is more than just recipes – it's a lifestyle. It's about embracing the humble spud and unleashing its full flavour potential. Whether you're a seasoned Spud Fan or a curious newbie, this book will have you reaching for the Jersey Royals.