The must-read expert guide on how to identify techniques to influence you and how to resist them. There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers, politicians, big tech, even the humble waiter who asks, ‘Still or sparkling?’ This book is your field manual to surviving the information battlefield. In this indispensable book, Laura Dodsworth and Patrick Fagan draw on interviews with mind-control experts ranging from monks to magicians, infiltrate cults and forums to uncover their most deceptive techniques and expose the hidden tactics used to influence you, from social media to subliminal messages. Learn how to recognise the nudges, dispel efforts to brainwash you and always question those who say the choice is yours. If you don’t control your mind, someone else will.