Companies today operate in an era characterised by volatility, crisis, lack of trust and intense scrutiny. People have a growing expectation that the private sector not only markets a particular product or service but also takes an active role in making broader contributions to society. The spotlight has never shone more fiercely on what companies say and do. Yet, a significant number of companies grapple with the challenge of proactively earning and safeguarding their multifaceted reputations. The stakes are higher than ever, as the trajectory of a company's growth is intricately linked to its ability to strategically enhance its standing in the eyes of stakeholders, including investors, customers, employees, regulators and activists. This book examines the profound impact of corporate reputations on any company's ability to advance its business agenda over time.