Kindness isn’t what you think it is. Kind leaders, far from being soft or weak, are caring and tough. This makes a compelling, evidence-based case for why kind leadership is good for business and how kind leaders create value through prioritizing the mental health and wellbeing of their people. Bonnie Hayden Cheng, organizational psychologist, researcher, and consultant to Fortune 500 companies, combines extensive research, storytelling, and in-depth interviews with influential executives across a wide range of industries to reveal the transformative power of kindness in driving business success. It provides a simple but impactful RISE framework to inspire kind leadership, accompanied by practical touchpoints for successfully implementing kind leadership in organizations.