This book offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business. Cynthia's down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over! Critical decisions and points in the life cycle of a business are discussed: from start-up issues to growing the business, human resource concerns to strategic planning—not to mention how to attract business from larger companies. The use of real stories, along with stories of other small businesses, are included to illustrate the strategies and make them come alive.