Work-at-home entrepreneurs . . . mom-and-pop retailers . . . businesses of all sizes, and even nonprofits will benefit by reading Smashvertising! No matter what they sell—or how they sell it—this practical, fast-reading, visually stunning book will teach readers scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy. FACT IS, your “sucky” ads contain invisible mistakes that affect your readers on an unconscious level. Result? They don’t buy . . . and you wonder why! Stop the insanity! Instead, learn powerful techniques of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. No matter what you sell—or how you sell it—this practical, fast-reading book will help.