Many companies worry that expanding into emerging markets is a risky—and even dangerous—move. Professors Viva Ona Bartkus and Emily S. Block see things differently. They argue that by entering markets in the world’s frontline regions—areas stuck in cycles of violence and extreme poverty—businesses can actually create stability and expand opportunity for communities and corporations alike. This proves that businesses can make money while advancing corporate social responsibility, environmental conservation, and social justice. It shows how businesses can reduce risks, cut costs, and increase profits, all while creating economic opportunities that transform communities.