Every year, businesses needlessly fail because they adapted the wrong strategies suited for their organization's strengths. There is no one-size-fits-all game plan for success when it comes to the wide array of businesses today. Success starts with knowing the kind of business you're really in. In Lead Right for Your Company's Type, learn the four categories that every enterprise falls into, depending on their customer promise: customized (e.g., ad agency), predictable and dependable (e.g., utility company), benevolent (e.g., educational institution), and best in class (e.g., high-tech company like Apple). Then follow a proven five-step process to help you in diagnosing your organization's ills and stop them at their source. Apply the wrong practices and the mismatch pulls the enterprise apart. However, when leadership practices fit the customer promise and company type, the organization thrives.