Dr. Michael Rich, dubbed the “Mediatrician” thanks to his acclaimed work as a pediatrician, child health researcher, and children’s media specialist, offers a science-backed approach to give parents the confidence they need to raise a child well (and to raise a well child) in the digital age. Children are growing up in a world of screens. Giving children free reign over their screen use carries potential risks to their physical and mental health and their emotional and social development. Yet rejecting digital media is undesirable (and probably impossible), since today's kids must navigate that realm to succeed in school and the world in which, as adults, they'll be expected to function well in a technology-rich environment. So how do we help young people establish mastery of screens and harness them for healthy development and social engagement?