Tobacco is obviously bad for us. But despite this, nicotine's hold is strong, subconscious, and emotional: It tastes good, it's a companion when you're alone, and it can be a shield against stress. What if none of these things were true, though? It may seem hard to believe, and it's okay to be skeptical, but coming to a new mindset about smoking and vaping is the key to quitting. In This Naked Mind: Nicotine, Annie Grace and William Porter uncover the subconscious beliefs about smoking and vaping that keep us addicted to it despite its well-known costs. With thought-provoking questions and exercises that will spark clarity, this essential book will help you jump-start your no-smoking journey easily and heal your brain and body.