Kathleen Held's life is turned upside down when she arrives home to find her house on fire and her husband on the front lawn in his underwear. But the scandal that emerges is not that Bill is having a painfully cliched affair with one of his young staffers: it's that the eyewitness photographing the scene accidentally captures a period stain on the back of Kathleen's pants. Overnight, Kathleen finds herself the unwitting figurehead for a social media-centered women's right movement, #YesWeBleed. Humiliated, Kathleen desperately seeks a way to hide from the spotlight. But when she stumbles upon the Society of Shame-led by the infamous author Danica Bellevue-Kathleen finds herself part of a group who are all working to change their lives after their own scandals. Using the teachings of the society, Kathleen channels her newfound fame as a means to reap the benefits of her humiliation and reclaim herself.