Raised as a fourth-generation farmer, when Will Harris inherited White Oak Pastures he was a full-time commodity cowboy who played hard and fast with every tool the system offered - chemicals, antibiotics, steroids, and more. He was disgusted with the excess, cruelty, and smalltown devastation his family's farming system entailed. So he bet the farm on forging a different way of doing things. Armed with tenacity, conviction and an outsized tolerance for risk, Harris called his approach "radical traditional" and it made him the pioneer of regenerative agriculture long before the phrase existed. This book offers a pathway back to producing food the right way. Will Harris urges us to consider where the food we eat really comes from, and to re-connect to the places and people who raise what we eat each day.