An award-winning journalist obsessed with obsession, Bianca Bosker’s existence was upended when she wandered into the art world—and couldn’t look away. Intrigued by artists who hyperventilate around their favorite colors and art fiends who max out credit cards to show hunks of metal they think can change the world, Bosker grew fixated on understanding why art matters and how she—or any of us—could engage with it more deeply. Bosker throws herself into the nerve center of art and the people who live for it: gallerists, collectors, curators, and, of course, artists themselves—the kind who work multiple jobs to afford their studios while scrabbling to get eyes on their art. Probing everything from cave paintings to Instagram, and from the science of sight to the importance of beauty as it examines art’s role in our culture, our economy, and our hearts, this book is a rollicking adventure that will change the way you see forever.