Saad Mohseni, chairman and CEO of Moby Group, Afghanistan’s largest media company, charts a twenty-year effort to bring a free press to his country after years of Taliban rule, and how that effort persists even after the Taliban’s return to power in 2021. In the heady early days of the American occupation, Mohseni returns to Kabul which he had last seen as a child before the Soviet invasion. Mohseni makes what seems like a quixotic decision to start a Kabul radio station with his three siblings. This unlikely venture quickly blossoms into a burgeoning television empire, bringing Mohseni and his family and employees into sometimes uncomfortable contact with everyone who has a stake in the country—from the government of Hamid Karzai to White House officials. Moreover, their radio and television networks soon become a necessary beacon for millions of Afghans, who rely on them not just for independent news but for joyful pleasures.