Why is it so hard to actually achieve our goals? The answer, Rob Dial tells us, is our mindset. We focus on the finished goal, we focus on the outcome, we focus on the many steps between here and there, and in doing so, we get stuck. In his years spent studying human behavior and coaching numerous clients, Dial has found that what people most struggle with is not identifying goals, or even having the motivation to reach them, but creating momentum and sustaining that momentum to long-term success. The secret: all we have to do is get just 1% better each day to make huge strides and achieve our goals. Combining research-backed science, insightful journal prompts, invaluable examples from real clients, and actionable tools, this book empowers readers to create their own roadmap to success.