Once upon a time, putting on a J. Crew rollneck sweater could fix a whole lot in a person’s life-- or at least it felt that way. The story of J. Crew is the story of the retail fashion world and American culture over the past four decades, with the most riveting characters and memorable clothes imaginable. Maggie Bullock tells J. Crew’s epic story for the first time, bringing to life the deliciously idiosyncratic people who built a beloved brand, revealing how J. Crew transformed the way we dress and shop during its spectacular golden years, and showing us how the company’s decline personifies the forces that have transformed the face of fashion and retail. In this delightfully informative and entertaining volume, Bullock crafts an impossible-to-put-down tale full of neon glitter, bold-faced names, aspiration, and betrayal that brings together the worlds of fashion, finance, and culture like no other brand’s story in our lifetime.