Bill Campbell played an instrumental role in the growth of two of the most valuable companies in the world, Google and Apple, fostering deep relationships with executives such as Steve Jobs, Larry Page, Sergey Brin, and Eric Schmidt and helping create well over a trillion dollars in market value. Beyond those luminaries, he coached dozens of other important Silicon Valley and New York leaders, from entrepreneurs to venture capitalists to educators, leaving behind a legacy of healthy companies, successful people, respect, friendship, and love. The Playbook captures the coaching wisdom of Bill Campbell so that current and future generations can learn and benefit from it. It codifies his principles, and illustrates them with stories from many of Silicon Valley’s great companies, as well as other people Bill worked with and befriended throughout his life. The authors create a blueprint for business leaders and their coaches that will lead to better, more humane, and successful companies and teams. The authors are the ideal team to write this book, , as senior leaders at Google for over a decade. They saw firsthand how Coach Bill built trusting relationships, fostered personal growth in people who were already at a pinnacle, and identified and resolved simmering tensions that are inevitable in fast-moving, chaotic environments. When Campbell died in April, 2016, they decided to codify his wisdom into a book, interviewing nearly a hundred people who knew and worked with Bill, ranging from Silicon Valley and New York executives to the kids who played football for him on a local middle school’s flag football team. Through that they gleaned a set of principles on what Bill coached, and how he coached. One of Bill's favorite quotes was "good coaches win, great coaches cover." Bill was instrumental in making sure that any community with which he was involved "covered." The Playbook, through inspirational storytelling and practical tips and tools, will help leaders and their coaches bring that same level of achievement to any organization.